The Proof

Don't just take my word for it. See for yourself.

A collection of work, experiences and stories from people who've invited me into their worlds. From reimagining brands to capturing the parts of ourselves we don't always let others see.

A woman stands in front of a corrugated metal wall with a sign depicting a person flexing their arm, wearing glasses, and holding a shrimp and a wheat stalk, with the words "Ket BAKER" below.

Brand + Creative

KET BAKER

A brand with room to grow

Brand Strategy | Customer Research | Creative Direction | Visual Identity | Brand Voice

What happens when a rebellious baker with a big heart doesn't recognise herself in her own brand? A fresh perspective, a little digging beneath the surface and a rebrand that brought Ket Baker's true personality into view.

A woman with long gray hair wearing a black sleeveless top is standing outdoors among green plants. She has her eyes closed and mouth open as if singing or expressing joy, with her arms slightly bent and hands near her sides.

Photography

Seen Wildly Portrait Experience

She came in feeling out of control and unsure.
She let herself be seen in it.

SABRINA

A smiling woman with long blonde light brown hair outdoors, with green foliage overhead and sunlight illuminating her face.

Seen Wildly Portrait Experience

She nearly cancelled that morning.
Something made her come anyway.

MIA