Brand + Creative
Your business has more to offer than your brand is showing.
Brand strategy and creative thinking for purpose-led founders, visionaries and people building something that doesn't fit the usual mould.
You want people to feel what you’ve put into this.
There are things about your business that don’t fit neatly into a brief.
The experiences that brought you here, the care behind your choices and the little details that make your work different. They're often the very things you've become too close to recognise as valuable.
I take the time to understand what matters to you, ask questions that go beyond the obvious and recognise connections and possibilities that might otherwise be missed.
Together, we bring that understanding into your brand strategy, messaging and visual identity, creating something that reflects the depth of your work and helps the right people recognise its value.
How we get from here to what’s next
Got something you’d like fresh eyes on?
You've got a specific idea, challenge or piece of creative work you'd love a fresh perspective on.
Feel like something’s not quite connecting?
You know there's more to your business than what's coming across to potential customers.
Ready to take your brand further?
You're ready to develop, refine or evolve how your business shows up in the world.
Another Set of Eyes
A FRESH PERSPECTIVE
Can't see the forest for the trees?
Another Set of Eyes is a 90-minute, one-on-one creative and strategic session for purpose-led founders who could use a fresh perspective on their business, brand or creative work.
When you've poured so much into what you're creating, it's easy to become too close to see the bigger picture. The details that make your business distinctive can become so familiar that you stop recognising their value, while other things might not be coming across quite how you intended.
Whether it's your brand, website, marketing materials or an idea that's been bubbling away, we'll explore what's there, question assumptions and look for connections and possibilities you might have missed.
I'll bring over 20 years of branding, design and marketing experience, a curious mind and a way of seeing shaped by nature, where even the smallest details have a part to play in the bigger picture.
You bring what you know about your business. I'll bring another way of looking at it. Let's see what we uncover together.
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Purpose-led founders and independent business owners who care about what they're creating and would value an experienced creative perspective.
Whether you're questioning your brand direction, developing an idea or wondering why your website, social media or marketing materials aren't quite capturing what makes your business different.
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Pre-session questionnaire to understand your business, what you're working on and where you'd like another perspective.
Review of your materials so I can get familiar with what you're creating before we meet.
90-minute 1:1 online session to explore ideas, challenge assumptions, uncover connections and look at things from a different angle.
Session recording so you can revisit our conversation and catch anything you might have missed.
Written summary of key insights, opportunities and recommended next steps.
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USD $250 • 90-mins
One-off or ongoing, whenever you need a fresh perspective. No lock-in contracts.
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A fresh understanding of what you already have, what might be missing and where you could take things next.
Made of More
BRAND STRATEGY + DIRECTION
What if the most interesting thing about your business is something you've overlooked?
You know your business inside out. But when you're immersed in the everyday running of it, it's easy to miss the things that make it interesting to someone on the outside.
The way you do something differently. A decision that's become second nature. Something your customers love that you've never thought to mention.
Made of More is a collaborative brand strategy experience for purpose-led founders who know there's more to their business than what's currently being seen.
I'll ask questions you might not expect, challenge assumptions and look for connections between things that don't immediately seem related. It's a way of seeing shaped by nature, where the smallest details often reveal something much bigger.
And your brand might not need a complete makeover. Sometimes it's about recognising what's already working and finding better ways to bring it into view.
Together, we'll uncover what makes your business distinctive and build a direction around it, with room for everything it's still becoming.
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Purpose-led founders and independent businesses who want their brand to reflect the depth, personality and value of what they've created.
Whether you're building something new, your business has outgrown its original identity or you're ready to explore where it could go next.
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Discovery questionnaire to understand your business, its story, values, challenges and ambitions.
In-depth collaborative strategy sessions where we'll explore ideas, question assumptions and uncover connections together.
Brand and market research to understand your audience, competitors and opportunities to stand apart.
Brand positioning and messaging direction to clarify what makes your business distinctive and how to communicate its value.
Creative direction to explore how your brand's personality, values and positioning could translate visually.
Brand strategy document bringing our discoveries and recommendations together into a practical foundation.
Strategy presentation and walkthrough to discuss the direction, refine the details and explore what comes next.
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Starting from US$1,500
Every business has its own story, challenges and ambitions. We'll discuss what you need and shape the scope accordingly.
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A deeper understanding of what makes your business different, a clearer direction for how to communicate it and a brand strategy that connects the dots between where you've come from and where you're heading.
Something you can return to as your business grows, changes and finds new ways to express itself.
Created to Evolve
BRAND STRATEGY, VISUAL IDENTITY
+ CREATIVE DEVELOPMENT
Built on what makes you different. Created for wherever you go next.
A brand should reflect what makes your business distinctive, while leaving room for everything it might become. As your business grows, changes and finds new directions, your brand should be able to move with it.
Created to Evolve brings together brand strategy, visual identity design and creative development for purpose-led businesses ready to create something new or build on what they already have.
We'll explore your business from the inside out, getting to know the people, ideas and details that give it character. What we uncover becomes the foundation for a creative direction that connects the bigger picture with the smallest design decisions.
From there, we'll turn that thinking into something tangible. Whether that's refining an existing identity, developing a new brand or creating the visual elements that bring everything together, the work is shaped around what your business actually needs.
I bring over 20 years of branding, design and marketing experience, along with a perspective shaped by nature, where every detail has its place in the bigger picture.
The result is a brand that feels like you, makes sense to the people you're trying to reach and has room for whatever comes next.
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Purpose-led founders and independent businesses ready to create, rethink or evolve their brand with someone who can connect the strategic thinking to the creative execution.
Whether you're starting something new, your existing brand no longer reflects your business, or you're bringing different parts of what you do together into something more cohesive.
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Every business is different, so there's no one-size-fits-all package here. We'll work out what your brand needs, what's already working and where my creative expertise can make the biggest difference.
Depending on your project, this could include:
Brand discovery and strategy to explore your business, audience, positioning and opportunities.
Brand messaging and positioning to shape how you communicate what makes your business distinctive.
Creative direction to establish a cohesive visual approach across your brand.
Visual identity design including logos, colour palettes, typography and supporting graphic elements.
Brand guidelines to help you use your identity consistently and confidently.
Packaging and print design including labels, brochures, signage and other physical touchpoints.
Digital brand assets such as Canva templates, presentation designs and marketing materials.
Brand evolution to refine, expand or refresh an existing identity without necessarily starting again.
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Starting from US$3,500
Your project will be shaped around your business, rather than squeezing it into a predefined package. Following our initial conversation, I'll put together a tailored proposal outlining the recommended approach, deliverables, timeline and investment.
Already have a brand you love? We can explore how to evolve what's working rather than starting again.
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A brand that reflects where your business is now, with the flexibility to support where it's heading.
Depending on the scope of your project, that might mean a refreshed visual identity, a completely new brand or a collection of creative assets that bring everything together.
Whatever we create, you'll understand the thinking behind it, how the different elements connect and how to put them to work in your business.
"Discovering a brand almost needs coaching, not only pure marketing.
This is what Bec is seriously good at."
Miek Paulus, Founder of Ket Baker
Got something in mind? I'd love to hear it.
Whether you've got a clear idea of what you need or you're still figuring it out, tell me a little about your business and what you're hoping to create.
We'll see where the conversation takes us.