Who + Why
Hi, I’m Bec and I’ve never fit neatly into a box.
Multi-passionate. Deeply curious. A bit quirky. I see the world differently and I’ve stopped trying to apologise for it.
Even as a kid, I noticed things other people didn’t. I picked up on what was unspoken, sensed when something felt off and saw patterns that were easy to miss. Paying close attention, to people, details and the wider picture, has always been one of my strengths.
That way of seeing shaped more than two decades in graphic design, marketing and brand, including managing a global brand. My work was never only about making things look good. It was about understanding what something needed to communicate, how every element connected and how to make it feel human.
Photography became another expression of the same instinct. Through portraits, campaigns, products and the occasional MacGyvered lighting setup, I learned how much can be communicated through an image, and how differently people show up when they feel genuinely seen.
Nature has always been part of it too. Birds, light, stillness and the connections within an ecosystem taught me to observe without rushing towards an answer.
But after years in the corporate world, I needed to step away. I had lost sight of myself inside roles and workplaces that took more from me than I understood at the time.
So I left the certainty, the salary and the version of success that made sense on paper. I travelled, lived semi-nomadically through Southeast Asia and gave myself room to explore what else Wyldkynd could be.
It’s been many things over the past few years. Nature walks. Self Discovery. Guidance. Photography. Each version reflected something I was trying to understand, both about the work and about myself.
For a while, I thought I needed to choose one path and make myself easier to explain. Instead, the journey showed me that my different dimensions were never the problem. They were the connecting thread.
I wasn’t finding a completely new direction. I was finding my way back to what I’ve always done best…
Seeing people. Recognising potential. Finding the connection between ideas. Bringing together intuition, strategy and creativity to reveal the whole picture.
Wyldkynd now holds all of it. The experience I gained in design and brand. The perspective that came from leaving. The eye I developed through photography. The intuition I learned to trust. The understanding that people, businesses and ideas rarely belong in a single box.
I needed to see myself more clearly before I could fully accept that. Now, that multidimensional way of seeing IS the work!
Wyldkynd
/ˈwild•kind/
noun
A way of living that remembers we are nature… not separate from it.
A rebellion against the noise, the “shoulds,” and the version of you that made sense to everyone else.
Seeing the whole and recognising that every part belongs.
Why Wyldkynd
The Rebellion
Wyldkynd began as a full fuck no! to the grind, mediocrity and living on autopilot.
After more than two decades in corporate design, marketing and brand, I could no longer ignore how much those environments had taken from me.
I needed to step away from the roles, expectations and version of success that looked right from the outside but no longer felt right to me.
Wyldkynd became both my rebellion and my way back.
The Exploration
Wyldkynd has been many things. Nature walks, self discovery, guidance, photography and creative exploration.
Each version gave me room to follow my curiosity, understand myself more clearly and accept that I was never meant to be only one thing.
Nature taught me to slow down and pay attention. New places and experiences changed my perspective. Trying different paths helped me recognise the thread that had been there all along.
None of it was wasted. Every part belongs.
The Return
Eventually, the journey led me back to what I have always done best, but with a much wider lens.
Seeing people clearly. Recognising potential. Finding the connections between ideas and bringing the whole picture into view.
Wyldkynd now brings together more than 20 years of creative experience with intuition, photography and a way of thinking shaped by nature.
It is not a return to who I was. It is a return with more of myself.
What I bring
More than 20 years of experience across creative strategy, branding, design and photography, along with an instinct for what is not always immediately visible.
I move easily between the bigger picture and the smallest details. I notice patterns, ask the questions that get beneath the surface and find connections between ideas that can initially seem unrelated.
Nature influences the way I work. Nothing exists in isolation. Every element is part of a wider ecosystem, and the strongest work comes from understanding how those parts affect one another.
There is no fixed formula or one-size-fits-all process. I take the time to understand the person, business or idea in front of me before deciding what it needs.
AI and other tools can help us explore and work more efficiently, but the process remains deeply human. It is shaped by curiosity, conversation, intuition and lived experience.
I see what sits underneath, without losing sight of the whole.
The aim is for you to feel seen in the process, and for the people who encounter what we create to feel seen by it too.
What People Are Saying
Ways we can work together
Wyldkynd works across creative strategy, branding, design and photography.
You might arrive with a clear brief, several ideas that need connecting, or a sense that something is not quite working yet.
Bring what you have. We’ll look at the whole picture and find the right way forward.